<ul class="list list-icon">
  <li>
   
    <h5>Digital Marketing Strategy &amp; Execution</h5>
    <ul class="sub-list">
      <li>Develop, implement, and manage digital marketing campaigns across multiple platforms (Google Ads, LinkedIn, Facebook, etc.) to promote SIERRA's software products, including our flagship product, eFACiLiTY.</li>
      <li>Optimize the company’s online presence, ensuring it aligns with business objectives and boosts customer engagement and lead generation.</li>
      <li>Analyze data and performance metrics to measure the effectiveness of digital campaigns and make necessary adjustments.</li>
    </ul>
  </li>
  <li>
  
    <h5>Content Marketing &amp; SEO</h5>
    <ul class="sub-list">
      <li>Oversee content creation for digital channels, including websites, blogs, email campaigns, and social media.</li>
      <li>Implement SEO best practices to improve organic search rankings and drive relevant traffic to the website.</li>
    </ul>
  </li>
  <li>
    <i class="icon"></i>
    <h5>Lead Generation &amp; Nurturing</h5>
    <ul class="sub-list">
      <li>Manage lead generation efforts, tracking key metrics such as CTR, conversion rates, and cost per acquisition.</li>
      <li>Use marketing automation tools and CRM platforms to nurture and convert leads.</li>
    </ul>
  </li>
  <li>
    
    <h5>Social Media Management</h5>
    <ul class="sub-list">
      <li>Oversee the company’s social media presence on platforms such as LinkedIn, Facebook, and Twitter to build brand awareness and engage with audiences.</li>
    </ul>
  </li>
  <li>
    <i class="icon"></i>
    <h5>Team Leadership</h5>
    <ul class="sub-list">
      <li>Lead and mentor a small team, including a Digital Marketing Executive, content writers, and designers.</li>
      <li>Collaborate with cross-functional teams including Product Development, Sales, and Customer Support to align marketing efforts with business goals.</li>
    </ul>
  </li>
  <li>
   
    <h5>Analytics &amp; Reporting</h5>
    <ul class="sub-list">
      <li>Monitor and report on digital marketing performance, providing insights and recommendations to improve marketing strategies.</li>
      <li>Manage and track the digital marketing budget, ensuring the efficient allocation of resources.</li>
    </ul>
  </li>
  <li>
   
    <h5>Market Research &amp; Competitor Analysis</h5>
    <ul class="sub-list">
      <li>Conduct market research to identify trends, customer preferences, and competitor strategies.</li>
      <li>Provide insights for the development of new marketing initiatives based on industry trends.</li>
    </ul>
  </li>
</ul>
